Privacy Policy

Last updated: May 6, 2026

This Privacy Policy describes how Car Price Truth, LLC (“Company, ” “we,” “us,” or “our”), operating the CarPriceTruth website at carpricetruth.com (the “Site”), collects, uses, and shares information in connection with your use of the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and your visit, including:

• IP address, browser type and version, operating system, and device type.
• Pages visited, time spent on each page, referring URL, and date and time of your visit.
• Search queries used to reach the Site (via Google Search Console integration).

This information is collected through server logs, cookies, and third-party analytics services as described below.

1.2 Information You Provide

We may collect information you voluntarily provide, such as your email address if you sign up for notifications, submit a contact inquiry, or report pricing data. We do not require you to create an account to use the Site.

1.3 Information from Third Parties

We may receive aggregated, non-personally identifiable data from third-party analytics providers, advertising networks, and data partners to improve the Site and our services.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Site and our services.
• Analyze usage patterns to improve content quality and user experience.
• Monitor the performance of our pages in search engines to ensure accurate and relevant content is surfaced to users.
• Send you communications you have opted into, such as pricing alerts or newsletters.
• Detect, prevent, and address technical issues, fraud, or abuse.
• Comply with legal obligations and enforce our Terms of Use.

3. Cookies and Tracking Technologies

3.1 Cookies We Use

The Site uses the following types of cookies:

• Essential cookies: Required for the Site to function properly. These cannot be disabled.
• Analytics cookies: Used by services such as Google Analytics to understand how visitors interact with the Site. These collect aggregated, anonymized data.
• Advertising cookies: Used by third-party ad networks (if applicable) to serve relevant advertisements and measure ad performance.

3.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling cookies may affect the functionality of the Site.

3.3 Do Not Track

The Site does not currently respond to “Do Not Track” signals from browsers, as there is no industry-standard protocol for compliance.

4. Third-Party Services

We use the following third-party services that may collect information from visitors to the Site:

• Google Analytics: Web analytics service provided by Google LLC. Google Analytics uses cookies to analyze how users interact with the Site. For more information, see Google's Privacy Policy. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Google Search Console: Used to monitor and analyze the Site's presence in Google search results. Data collected includes search queries, page impressions, clicks, and average ranking position at an aggregate level.
• Affiliate partners: When you click links to third-party sites such as TrueCar, CarGurus, or Cars.com, those sites may set their own cookies and collect information about your visit according to their own privacy policies. We recommend reviewing their privacy policies before providing any personal information.
• Advertising networks: If we display advertisements on the Site, third-party ad networks may use cookies and similar technologies to collect information for the purpose of serving targeted advertisements. You can opt out of targeted advertising through the Network Advertising Initiative or the Digital Advertising Alliance.

5. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers: With third-party vendors who assist us in operating the Site (hosting, analytics, email delivery), subject to confidentiality obligations.
• Legal requirements: When required by law, subpoena, court order, or governmental regulation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
• Aggregated data: We may share aggregated, non-personally identifiable information publicly or with third parties for industry analysis, research, or marketing purposes.

6. Data Retention

We retain automatically collected data (server logs, analytics data) for up to 26 months, after which it is deleted or anonymized. Information you provide voluntarily (such as email addresses for notifications) is retained until you request its deletion or unsubscribe from the relevant service.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission (SSL/TLS), secure cloud hosting, and access controls on our databases. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us at the address below.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate personal information.
• Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Opt-out: Opt out of marketing communications at any time by following the unsubscribe instructions in any email we send, or by contacting us directly.

To exercise any of these rights, contact us at the address below. We will respond to your request within 30 days.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how we use it, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information. To exercise your California privacy rights, contact us at the address below.

11. International Users

The Site is operated from the United States. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.

13. Contact Information

If you have questions or concerns about this Privacy Policy, contact us at:

Car Price Truth, LLC
Dallas, Texas
privacy@carpricetruth.com